An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media

Wyllie, Jessica; Lucas, Benjamin; Carlson, Jamie; Kitchens, Brent; Kozary, Ben; Zaki, Mohamed

doi:10.1371/journal.pone.0163914

An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media

Wyllie, Jessica; Lucas, Benjamin; Carlson, Jamie; Kitchens, Brent; Kozary, Ben; Zaki, Mohamed

Authors

Jessica Wyllie

BENJAMIN LUCAS Benjamin.Lucas@nottingham.ac.uk
Research & Knowledge Exchangedevelopment Manager

Jamie Carlson

Brent Kitchens

Ben Kozary

Mohamed Zaki

Abstract

Using a small-scale descriptive network analysis approach, this study highlights the importance of stakeholder networks for identifying valuable stakeholders and the management of existing stakeholders in the context of mental health not-for-profit services. We extract network data from the social media brand pages of three health service organizations from the U.S., U.K., and Australia, to visually map networks of 579 social media brand pages (represented by nodes), connected by 5,600 edges. This network data is analyzed using a collection of popular graph analysis techniques to assess the differences in the way each of the service organizations manage stakeholder networks. We also compare node meta-information against basic topology measures to emphasize the importance of effectively managing relationships with stakeholders who have large external audiences. Implications and future research directions are also discussed.

Citation

Wyllie, J., Lucas, B., Carlson, J., Kitchens, B., Kozary, B., & Zaki, M. (2016). An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media. PLoS ONE, 11(10), Article e0163914. https://doi.org/10.1371/journal.pone.0163914

Journal Article Type	Article
Acceptance Date	Sep 17, 2016
Online Publication Date	Sep 17, 2016
Publication Date	Oct 6, 2016
Deposit Date	Oct 17, 2018
Publicly Available Date	Oct 18, 2018
Journal	PLos One
Electronic ISSN	1932-6203
Publisher	Public Library of Science
Peer Reviewed	Peer Reviewed
Volume	11
Issue	10
Article Number	e0163914
DOI	https://doi.org/10.1371/journal.pone.0163914
Public URL	https://nottingham-repository.worktribe.com/output/1172956
Publisher URL	https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0163914&type=printable
Contract Date	Oct 17, 2018